With the MachBlue™ platform, richer and more engaging user services can be easily deployed to television and mobile phones by all types of media programmers—including television programmers, sports and event broadcasters, on-demand music/video distributors, and application developers. The rapid development and deployment cycle allows quick rollout to subscribers.
The MachBlue development environment is designed from the ground up to empower media programmers to produce complex interactive applications using standard Adobe® Flash® authoring tools in combination with Bluestreak's MachBlue Studio. It also gives media programmers the ability to seamlessly deploy advanced services that integrate with third-party or in-house video technologies. MachBlue's wide range of features include:
- Portability to wide range of mobile, television, and video devices
- Quick creation and rollout of entire device MMIs, as well as applications and services
- Direct preview and publishing to devices
- Testing and debugging functions for SWF applications
- Integrated device templates
- MachBlue PC-emulation player
- Resident hooks to access device functions via simple scripting
Media programmers can generate more sales by deploying applications to millions of MachBlue-powered devices. They can also sign an aggregation contract to obtain Bluestreak’s services in selling their products to existing MachBlue customers. In these cases Bluestreak receives a negotiated distribution fee for successful sales.
